News | April 11, 2013

Continuum Redefines Partner Marketing With The IT Channel's First Truly Automated End-To-End Marketing ‘System'

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 “Marketing Advantage” is specifically designed to help MSPs populate the lead funnel and nurture leads into sales-ready prospects

BOSTON – In response to high partner demand for a complete lead generation solution, Continuum, a leading provider of managed services solutions, today introduces Marketing Advantage, the IT industry’s first, fully integrated, turnkey marketing program. Developed using input from hundreds of managed services providers (MSPs) and research into how and why small and medium-sized businesses buy IT services, the program goes beyond traditional approaches to offer a highly systematic process that addresses the unique marketing requirements of MSPs. Designed as a set-and-forget system, Marketing Advantage requires minimal investment in time and resources with everything implemented and completely customized to the MSP’s brand identity. 

“It is the missing piece we need to evolve our marketing from ad hoc efforts into an efficient engine that consistently helps fuel our growth,” commented Dan Adams, president, New England Network Solutions (NENS), who contributed input and testing during the development of Continuum Marketing Advantage. “We’ve been building an MSP practice for years, and we looked at various vendor marketing programs. Continuum Marketing Advantage isn’t just different – it’s the only complete marketing solution purpose-built for MSPs that need a methodical and proven means to increase their marketing and sales effectiveness.”

“Continuum is intensely focused on the needs of our partners, and carefully considers every request and opportunity to enrich our engagement with the MSP community,” said Mark Zahar, vice president, Channel Marketing and Community Development. “We heard loud and clear that existing approaches to partner marketing support fall short of truly enabling MSPs to produce better marketing and sales results – mostly because the onus has been on MSPs to devote extra time, resources and expertise to marketing that they do not have. Marketing Advantage’s turn-key approach redefines partner marketing and reflects our continued commitment to deliver high-value partner programs that produce measurable results.”

Continuum Marketing Advantage goes deeper than alternative programs on many fronts, according to Jason Holbrook, CEO, Empower Information Systems, who cited specific tangible benefits such as receiving 100 pre-qualified SMB leads as a major plus to participants. “The marketing templates are top-notch and easy to use along with a broad range of deliverables that support diverse calls to action, all based on where the prospect is in the sales cycle.”

Holbrook referenced web landing pages, white papers, self-serve social media campaigns and e-books as particularly impressive in combination with “marketing automation tracks” for inquiry management, lead marketing and targeted customer communications. “They even provided a video brochure for our business as well as message mapping based on how SMBs evaluate and procure IT services. Continuum truly went all out with this program – all the way down to integration with leading CRM tools. It’s no doubt a big investment on their part. Continuum is clearly putting partners first, and we literally see this in every aspect of their channel engagement.”

Learn more about Continuum Marketing Advantage at: www.continuum.net/marketingadvantage.

About Continuum

Continuum provides a leading SaaS-based managed services platform that managed services providers (MSPs) use to efficiently backup, monitor, troubleshoot, and maintain desktops, servers and other endpoints for small-and-medium-sized businesses. The comprehensive platform provides an intelligent remote monitoring and management (RMM) solution and an advanced backup and disaster recovery (BDR) offering – all integrated with an industry-leading network operations center (NOC) and U.S.-based world-class Service Desk, delivering a single, unified managed services experience. The company currently employs more than 650 professionals worldwide, supports over 3,300 MSPs, and monitors more than a half a million endpoints. Continuum has also formed a non-profit foundation, called Continuum Veterans Foundation (www.hire-our-heroes.org), which was established to provide financial support to local and national charities that focus on helping our veterans find jobs. The principal owner of Continuum is Summit Partners (www.summitpartners.com), a Boston-based growth equity firm that has raised more than $15 billion in assets. For more information, please visit www.continuum.net.

SOURCE: Continuum Managed Services, LLC

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