Magazine Article | June 21, 2011

Guest Opinion: Cutting Edge Technologies Can Mean Big Benefits For VARs

By David J. Gosman, CEO, pcAmerica

As the POS landscape continues to evolve, savvy resellers should broaden their product portfolio to meet the needs of retail and restaurant customers. With the emergence of a number of synergistic technology solutions — including social networking, digital signage, and mobile POS applications — retail and restaurant businesses are now empowered to engage customers in a variety of different ways that were not previously available.

As consumers, our lives are more interactive than ever before as social networking sites are increasingly used to influence how people make choices. Word of mouth has found a new medium as retail and restaurant establishments look for new and innovative ways to establish a digital presence that will retain existing customers and attract new ones.