D&H Distributing's Enhanced CRM Initiative Will Deliver Targeted Marketing Programs, Communications And Support
Microsoft Dynamics CRM Will Let D&H Proactively Deliver Customized Materials and Services, Such as a Personalized Partner Services “Power Kits”
D&H Distributing, the major North American computer products and consumer electronics distributor, announces it has enhanced its CRM (customer relationship management) capabilities through use of Microsoft Dynamics CRM. The distributor will integrate this product with targeted, content-rich marketing and communications campaigns to more proactively support and educate its reseller customers, as an extension of the distributor’s personalized customer service model.
Through the new CRM-based marketing initiative, D&H will offer marketing “Power Kits,” which provide VARs with brandable brochure templates and vendor materials that complement each recipient’s individual business. The objective is to empower participating resellers with a communications package to help them engage end-customers regarding a particular brand or solution.
This amounts to a very proactive yet individualized approach to marketing support, delivering professional, relevant tools to the reseller. The new CRM capabilities will allow D&H personnel to better target the appropriate recipients for these customizable resources. Such capabilities are particularly useful for the D&H Solutions Specialist team, which can now easily cater materials to support specific training initiatives or customer deployments. The Power Kits will be rolled out to resellers starting in late quarter 4 and continue into quarter 1 of 2014.
Microsoft Dynamics CRM provides users with a comprehensive view of customer activity, including details regarding each customer’s profile, order history, markets, buying tendencies, ongoing communications and more. It allows D&H personnel to incorporate those details into communications and marketing campaigns, adding value. Such a richly-functional suite will empower D&H’s dedicated account reps, many of whom have customer relationships that span a decade or more, to drive more proactive, personal and meaningful interactions.
“Effective, personalized CRM is a natural extension of D&H’s corporate culture,” said Jeff Davis, senior vice president of sales at D&H. “Our business model is to maintain close, informed relationships, functioning as a proactive partner and informing the product- and market-based decisions of our VARs. The enhanced capabilities of Microsoft Dynamics CRM allow us to more easily supply resellers with substantial resources to that end.”
“Microsoft Dynamics CRM is designed to help companies connect with their customers in a way that is personal and D&H is a prime candidate to realize major customer benefits from this approach. The company’s service commitment lends itself completely to the diverse capabilities our solutions provide,” said Fred Studer, general manager, Microsoft Dynamics CRM. “In the hands of D&H’s attentive reps, Microsoft Dynamics CRM will help accelerate the company’s ability to develop the communications efforts of its unique resellers.”
About D&H Distributing
As the nation’s leading technology distributor, D&H provides a wealth of resources to empower solution providers and consultants, delivering a broad selection of SMB categories, products and applications. The company’s offerings span server and infrastructure, SOHO and mobile applications, consumer electronics and gaming. D&H’s multi-market expertise, account-dedicated sales teams, sterling service and flexible financing options are unmatched in the industry.
With an impressive 95-year history serving as a trusted advisor to the reseller channel, D&H has been able to consistently reinvent itself based upon changing market conditions. The company prides itself on creating business partnerships with an astute focus on ease-of-doing-business, relationships, value, performance and service. For more information, visit www.dandh.com.
SOURCE: D&H Distributing