Article | December 11, 2012

Data Recovery After Disaster Strikes

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Jamie Brenzel

Here’s some tips and scenarios you can use with your customers to ensure your first business continuity conversation with them isn’t after the next natural disaster.

by Jamie Brenzel, CEO of KineticD

Hurricane Sandy has SMBs (small-to-mid-sized businesses) all over the country stopping to take note of how disasters can cripple or even shut down a business. Sandy is a worst-case scenario and one every business owner should fear. Whether it’s due to a storm, a break-in, or the crash of your hard drive, the loss of company data can leave your business stranded.

Business owners often assume that they don’t have time to think about data backup procedures, much less the recovery process involved in the event of a system failure or natural disaster. They are instead focused on the business at hand. Unfortunately, what many don’t realize is that the stalwart back up methods of the past such as tape, CD or memory stick, have become painfully antiquated in today’s data-centric world.

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