Magazine Article | June 16, 2014

Deliver The Mobile Experience From Inception To Retirement

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By Jay McCall

This solutions provider’s year-over-year double-digit growth stems from its ability to remove customers’ IT burdens by providing comprehensive IT consulting, implementation, and management services.

We all know mobility is a hot topic that’s causing a major disruption across every vertical market — including retail. Research firm MarketsandMarkets estimates the BYOD (bring your own device) and enterprise mobility market is growing at 15 percent CAGR (compound annual growth rate) and will reach $181 billion by 2017. Additionally, the Pew Research Center says that 56 percent of all American adults are now smartphone users. With the mobile computing explosion comes a new wave of opportunities and challenges for retailers. On the one hand, brick-and-mortar retailers’ biggest threat is no longer the competition across the street; it’s Amazon. Amazon is also credited with the showrooming phenomenon, a practice whereby a consumer visits a store in order to examine a product before buying it online at a lower price. And the same technology that’s causing a serious threat to retailers’ bottom lines is being used to empower store associates and managers with real-time enterprise and product-relevant data as well as the ability to provide meaningful customer services (e.g., price markdowns, mobile checkouts, and payment processing) that improve the customer experience, which ultimately bolsters the bottom line. Tolt Solutions, a systems integrator and retail technology services provider formed out of Kyrus Solutions’ acquisition of Tolt Service Group, understands the mobility trend as well as the business challenges retailers face. Its skill selling, implementing, and servicing mobile (and other) solutions is a driving force behind its continued double-digit growth.

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