Discover® Is Partnering With The POS Channel To Accelerate EMV Deployment
By John Badovinac, Head of Integrated Payments, Discover Financial Services
Discover® is Engaged with the Channel on EMV
For the past several years Discover has been in discussions with key participants in the integrated Payments Channel in order to help plan for and accelerate EMV 
deployment. Discover has conducted EMV engagement discussions with the top ISVs in the channel in order to share information and validate EMV enablement plans. These ISVs account for the majority of merchants enabled within the POS ecosystem. These discussions have been beneficial to both parties as we have identified several ways to align interests and accelerate deployment of the Discover EMV specification called D-PAS. Discover recognizes that ISVs have a variety of solutions that they can explore to enable their merchant portfolios for EMV acceptance and this engagement has proven to be very valuable to our partners as they explore options including direct payments application integration, semi-integrated options, and solutions provided by Gateways and hardware providers.
Discover Offers Resources for EMV Deployment
After listening to channel input, Discover has developed an engagement plan and resources that our channel partners can put to work to assist them in developing and deploying their EMV solutions. The Discover engagement plan helps 
to ensure ISVs help Discover achieve our objectives within the channel including: ensuring ISV applications enable the full set of Discover card ranges for transaction routing, engaging the ISV’s Dealer network to educate them on Discover programs, and partnering to communicate Discover Acceptance at the cashier level. The greater the alignment of interests achieved with our ISV partners, the greater the resources Discover can make available to targeted partners. These resources include financial incentives for coding to support the Discover D-PAS EMV specification, access to third-party EMV certification tools to speed EMV card brand certification, and education support for rollout of the ISV’s EMV solution to their Dealer base. Most recently we partnered with Shopkeep to promote and accelerate EMV deployment. David Herzog, Director of Business Development at ShopKeep said, “Shopkeep is pleased to have the support and resources provided by Discover as we deliver our EMV capable solutions to our merchants.”
Discover is committed to celebrating partner’s EMV Success
The channel’s response to the Discover EMV engagement plan has been exceptionally positive. We are currently in EMV deployment discussions with the majority of our ISV partners, their Acquiring partners, and supporting Gateways. We look forward to celebrating and supporting these early deployments throughout the year both in the press and by partnering with engaged clients with whom we can promote mutual goals at industry events. To learn more about the Discover D-PAS EMV enablement resources please contact your Discover Relationship Manager. We are excited to share information and resources that support our common goals with D-PAS EMV deployment.
Engage with Discover online:
@DN_Global
Facebook.com/DiscoverNetwork
LinkedIn.com/DiscoverNetwork
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