Blog | June 21, 2012

7 Distributor Services You Can't Neglect Any Longer

Sarah's BSM Team Headshots

By Jay McCall

In the July issue of Business Solutions magazine, I wrote a tech trend article based on a recent distributor event I attended where I was struck by how unfamiliar the attendees were — many of them long-time partners of this particular distributor — of the various services the distributor offered. After the show, I was curious to find out whether this scenario was unique to that particular distributor or whether this was a common occurrence. To my further surprise, I learned that some of the best low cost (and in some cases free) services these distributors offered are being used by only 1% of their channel partners.

I'm genuinely interested to find out why this is. Below is a list of the top 7 services the distributors I talked to believed are the most valuable -- and most underutilized -- by their partners:

Service #1: Field Support

Service #2: Network Assessments

Service #3: Custom Configurations

Service #4: NOC Services

Service #5: Cloud Monetizing

Service #6: Marketing Services

Service #7: Peer Community Group

Check out the article, which is now available at our website, and let me know if there's another side to this story that the distributors aren't sharing.

Newsletter Signup
Newsletter Signup
Get the latest channel trends, news, and insights
By clicking Sign Me Up, you agree to our Terms and that you have read our Privacy Policy.