Don't Neglect The Security Side Of Social Media
By Seth Robinson, director, Technology Analysis, CompTIA
When it comes to utilizing social media for business purposes, the majority of the responsibility falls to the marketing or brand management staff. But, would you believe there is a proactive role that resides with the IT team? In order to create and maintain a comprehensive social strategy that meets business objectives, the IT department should be involved in everything from shaping company policy and assessing infrastructure capabilities to protecting company data.