Don't Pass Up Additional Printer Business
By Brian Albright, Business Solutions magazine
Hands-on service and training helped this Texas VAR gain lucrative new service and consumables sales.
Successfully selling commodity items like bar code printers requires more than just pushing boxes. Servicing, supporting, and supplying consumables can generate substantial recurring revenue for resellers and integrators. That’s true even if the VAR wasn’t involved in the original hardware sale.
Consider Texas Barcode Systems (TBS), a Plano, TX-based reseller that won ongoing business with a large beverage manufacturer because the company was able to provide the training and service the client needed after the company that supplied the original hardware failed to do so. Now, TBS is moving large volumes of consumables for the client and has gained additional maintenance and hardware business.