E-Myth's Gerber To VARs: Step Outside Your Comfort Zone, Find Your Life's Work

In this exclusive Business Solutions interview, renowned small business guru Michael Gerber says solutions providers need to change their mindset. They need to move beyond the day-to-day distractions of their business, find their passion, and pursue their dream.

“A dream is impersonal. A desire is personal,” Gerber says. “A dream is about them. A desire is about me. In this ‘me’ generation, it’s all about desire. I want, I want, I want, I want. That’s why I would say don’t go listen to some personal growth guru. Go listen to Martin Luther King. … It’s a very big thing, a very, very big thing. Once I can state my dream, once I can will my dream, I then ask, ‘What’s my vision?’”

Gerber and Business Solutions have formed an educational partnership designed to benefit the entire channel. Gerber will co-produce with Business Solutions a series of free webinars, articles, and podcasts designed for VAR, MSP, and ISV executives.

Gerber, author of the bestseller The E-Myth Revisited, Why Most Small Businesses Don’t Work and What to Do About It, and 23 other books on the subject of small business and entrepreneurship, joined Business Solutions president Jim Roddy for this nearly one-hour interview.

Click below to access audio of the interview, and scroll down to read the edited transcript.