Early 2016 Predictions For Digital Signage

By Ken Goldberg, CEO of Real Digital Media and Chairman of the Digital Signage Federation (DSF)

The end of summer is always bittersweet. Back to school time marks the end of vacation weeks, long weekends, barbecues and for most people, the opportunity to wear shorts. Here in Florida where shorts are always appropriate, it means only five more weeks of oppressive heat until we return to climate paradise. Of course, that is in turn balanced by living in a driving hell, as overmedicated snowbirds clog our roadways and change lanes without signaling. On the bright side, those swerving Cadillacs also signal that football season is under way, which makes it time to get the jump on the digital signage prediction cycle.

Every year at this time, I try to come up with seven predictions for the coming year in our industry. In addition to being the name of George Costanza’s mythical firstborn, seven is a hat tip to football, it being the value of a touchdown and an extra point. The predictions are the result of lots of conversations with end users, vendors and the occasional pundit, as well as data visualization based upon random twitter streams. Before diving in to the shallow end of the prediction pool, it is customary to take ownership of the accuracy of last year’s set. So here we go:

1. Proximity marketing gets closer: Got it wrong that Apple would unlock its NFC chip, but had the part about a proliferation of beacon tests right, as well as noting that beacons and NFC would have different use cases. More on this in this year’s prediction. Near miss

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