White Paper | January 31, 2013

Effectively Selling Business Continuity

Source: Datto Inc.

The challenge for many MSPs is how to best sell business continuity solutions to the SMB market. In this whitepaper Datto presents six key takeaways to help MSPs; including, sell the value of business continuity (vs. traditional backup), maximize revenue from improved service, manage TCO to yield additional profit, it’s not beneficial to build your own device, and the benefits of partnering with an award-winning business continuity vendor who is 100% channel-focused.  This is a great read for MSPs looking to get the most out of selling business continuity solutions.

Here is an excerpt from this paper:

With advances in technology and lower costs of production, enterprise-level business solutions are now readily available to the small and medium-size business (SMB) market. Low cost, ease of use, lack of internal IT resources, and dependence on infrastructure make SMBs a prime target to sell business continuity solutions.

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