EMV Adoption Will Grow As Chargebacks Increase

“Friendly fraud” will push merchants to look for POS resellers with EMV payment solutions.

Earlier this year, The Strawhecker Group, a payments-industry advisory company, released the results of a study that found that only 37 percent of U.S. retailers were ready to process chip-embedded credit and debit cards. The slow adoption of chip-embedded cards leaves merchants open to incurring liability for fraud perpetrated with traditional, less secure magnetic stripe cards.