EMV: Preparing For The Shift

The impending shift in liability for card-present fraud is driving a transition to EMV, which comes replete with new retail IT requirements and consumer-facing changes to the payment experience. Are you ready?

On October 1, 2015, the first major push by the card brands for retailers’ adoption of EMV (Europay®, Mastercard® and Visa®) technology goes into effect. It’s a big one. On that not-so-distant date, merchants and acquirers—as opposed to card issuers—will assume the financial burden associated with the fraudulent use of counterfeit, lost and stolen cards. The retailers’ only means of eliminating that risk is by demonstrating and documenting compliance with EMV chip card standards.

Lest you hastily react with disdain at the thought of yet more payment card security measures, we’ve put together a primer on what EMV is, a pragmatic analysis of its pros and cons, and a handful of helpful pointers on what to expect—and what to be doing now.

Download the full white paper below to learn more.