Guest Column | December 30, 2014

Ensuring Cloud Services Success

By Ted Schuman, , CEO, PlanetOne

The economy is improving and the IT refresh cycle has released some pent-up demand, but a number of IT decision makers and executives are still hesitant to make large capital expenditures — and for good reason.

Technology is moving quickly and what they invest in today could be outdated and irrelevant tomorrow. It’s a tough spot to be in for most, but for an MSP (managed services provider) this “tech-tastrophe” is a great starting point — especially those who understand and can articulate the business value of cloud-based technologies and solutions. 

But before you jump in and cold call, or start a conversation with an existing client about cloud services, here are a few best practices to follow to help ensure your success:

  • Don’t Take An All Or Nothing Approach. Many businesses still see value in on-premises solutions. Rather than force a cloud solution, you’re likely better off working with your customer to determine if a hybrid approach (using both on- and off-premises solutions) is a good first step. This can also serve to educate your customer on the value of the cloud and make it easier to integrate more cloud solutions into the mix in the future.

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