Epson And TransactionTree Announce Strategic Partnership

TransactionTree’s Digital Receipt Solutions to be Optimized by Epson’s OmniLink Merchant Services for Hospitality and Retail Merchants

Recently, at the National Retail Federation’s 105th Annual Convention and Expo, Epson America, Inc., a leading supplier of value-added Point of Sale (POS) solutions, and TransactionTree Inc., a leading provider of digital receipt solutions for the retail industry and other transaction-oriented enterprise, announced a partnership allowing TransactionTree to source data from Epson’s OmniLink Merchant Services (OMS) platform. The joint solution, which will deliver turnkey digital receipt solutions that help engage the customer after the purchase and provide them with personalized content, will be demonstrated at NRF, January 15- 17 at the Javits Convention Center, NYC, booth # 3343.

The partnership will allow TransactionTree customers to take advantage of the real-time, actionable data generated by Epson’s OMS, which enhances the digital receipts by giving business owners more dynamic, personalized content on their customers' contact information and preferences. Epson’s OMS platform offers an integrated solution that will work across tablets, mobile devices, multiple locations, and with virtually any POS system that might be sitting on their counters.

“By collaborating with TransactionTree, we deliver the ability for almost unlimited customization and integration of digital receipts, helping businesses gather accurate customer information, build brand awareness, and develop targeted marketing strategies,” said Joel Doherty, global business development leader for Epson’s Business Systems Division. “Brands and marketing stakeholders will have the ability to leverage advanced analytics and drive personalized promotions in real time, sourced from the Epson OmniLink receipt printer data, independent of their POS system.”

“Our partnership with Epson provides merchants with an invaluable data resource on consumers and on consumers’ transactional information,” said Jason Shapiro, CEO and co-founder of TransactionTree. “Together we enable retailers to connect more effectively with customers and better understand shopping behavior. When retailers understand and communicate effectively with their customers, they can expect higher satisfaction and sales rates, ultimately increasing their return on investment.”

About OMS
Epson’s OMS platform addresses the fundamental market challenge of disparate POS solutions and the lack of a common data language in the industry. Epson’s intelligent receipt printers provide a data gateway which drives cloud and mobile solutions to manage inventory, staffing, loss/prevention, merchandising, logistics, analytics, loyalty, online ordering and more without having to worry about costly POS integration. To date, 13 Epson partners have adopted the OMS platform, which opens up the options and choices for brands and restaurant operators to access a global network of cloud and mobile-based tools, best practices, business data and expertise. Partners include DTT Surveillance, Expensify, Fishbowl, GuestDNA, GuestMetrics Livelenz, Mobivity, NimbleSchedule, PnP Loyalty, 7Shifts, Spendgo, Tacit Innovations and TransactionTree. For more information about Epson OMS, please visit Epson.com/omnilinkmerchantservices.

About Transaction Tree, Inc.
TransactionTree is the leading provider of electronic receipt solutions for the retail industry and other transaction-oriented enterprises. Based in Dunwoody Georgia, TransactionTree was established in 2008 by forward-thinking, green innovators seeking technological solutions to common environmental business challenges. Today, TransactionTree's groundbreaking e-Receipts solution improves the human experience by incorporating new eco-practices into everyday consumer activities. Our technology recognizes transaction events, validates customer information, and sends a copy of the receipt to the shopper, along with relevant content from the retailer. For more information about TransactionTree, visit www.transactiontree.com.

About Epson America, Inc.
Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For over 40 years, Epson’s advanced technology has been at work in millions of POS systems around the world. Today Epson’s Business Systems Division continues to bring industry-leading, open architecture, smart technologies to the point of service.