White Paper | May 22, 2014

Exploring Opportunities In BYOD And Mobile Device Management

Source: AVG Technologies USA, Inc.

A solution provider’s role is all about serving as a trusted advisor to his or her client. Often that means helping them with their clearly identified business problems. But it also requires noting gaps that the clients themselves may not have noticed. Such is the case with mobile devices.

The global smartphone audience surpassed 1.75 billon in 2014, according to eMarketer, and in a growing number of countries, more than half of mobile phone users use smartphones i . People tend to carry their smartphones everywhere. They not only bring them to work, they also use them for work, no matter the size of their employer.

Companies call it BYOD (Bring Your Own Device). The challenge of managing BYOD has been a hot topic in enterprise circles, but less so among SMBs (small and mid-size businesses). But the truth is that the issue of employee devices is both a hurdle and an opportunity for all businesses, no matter the scale.

In fact, SMB employees are less likely than enterprises to have sufficient infrastructure to support BYOD device usage or security to protect the sensitive company data they contain. A survey by IT community site Spiceworks found more than 60% of small businesses are currently supporting personal devices employees bring to work, with 23% calling BYOD a real headache for IT support ii.

SMB’s pains are solution providers’ opportunities. So is there a market for solution providers in reselling services around BYOD, such as mobile device management?

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