Flash Storage: Where The Opportunity Lies For The Channel

By Gregg Machon, Director of Worldwide Channels, SolidFire

Storage technology — and the way it will need to be sold in the future — is changing. Adoption of flash storage is growing apace as enterprises are increasingly attracted to the benefits it offers over traditional hardware. Indeed, IDC predicts that the global market for flash storage will continue its growth to $4.5 billion in 2015. However this new era, rather than being seen as a threat to traditional revenue streams for resellers of traditional storage hardware, in fact presents a whole new level of opportunity for the savvy reseller.

Part of the reason behind this growing demand for flash storage is the ever-growing ubiquity of virtualization, famous for unlocking new frontiers of performance in computing power and networking speeds. True scale-out storage that can tightly define performance and capacity independently is going to be one of the essential building blocks of a new breed of data center. Storage is nothing like the commodity it perhaps once was, and that’s a big opportunity for the channel.

However, to take this path with customers, it’s important to fully understand why the new rules of storage deserve their attention. The three key points below should help make that value clear and help resellers increase revenue by providing enterprise customers with high-value, quality solutions.

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