By Adnon Dow, Vice President, Global Mobility Solutions, SYNNEX Corporation
By 2016, the mobile enterprise rugged device market will be an estimated $6 billion according to Frost and Sullivan, putting mobility as a top priority in the industry. SYNNEX Corporation is forging the way with MOBILITYSolv, a recently launched initiative covering some of the hottest trends in mobility and focused on three pillars: connect, move, and control. MOBILITYSolv provides the infrastructure for mobile POS and payment processing solutions offered through SYNNEX, providing a complete and secure end-to-end mobility solution for resellers.
Taking Charge of the new Mobile Payment Frontier
The question lies not in whether the public is ready to accept new POS and payment processing technologies, but how solution providers can deploy solutions that are easy to use and integrate into their customers’ systems. SYNNEX is taking charge of new opportunities in mobile POS and payment processing through its relationships with leading providers such as HP, Panasonic, and Verizon. We have the ability to deliver infrastructure, and our broadline base allows us to provide back office support, networking, and other hardware solutions not typically offered by specialty distributors. We can wrap our innovative LeaseStation solution around the entire package and provide financing for almost any deal.
Niche Mobile Trends Provide Added Opportunity
Near Field Communications (NFC) provides a wealth of benefits including increased speed of processing and builtin, paperless loyalty programs. Whether it be couponing or push notifications, integrating NFC solutions into a POS program allows merchants to have more touchpoints with their customers, increasing ticket numbers and the frequency of these tickets. For example, during the London Olympics, more than 3,000 NFC systems were deployed in and around the city to help speed up transaction times and increase throughput. As a result, transactions were more than doubled on NFC devices.
How Tablets are Changing the Game
Leading rugged tablet manufacturers such as Motion and Fujitsu are integrating credit card swipes into their devices, allowing sales reps more floor time, face to face interactions with customers, quick inventory checks, and the ability to recommend similar items. By adding data plans from carriers like Verizon, true failover wireless systems from Cradlepoint and other leading vendors, and collaborating with companies like World Pay and Mercury Payment, resellers can truly provide a complete end-to-end solution to their customers. Tableside ordering and payment is another hot trend predicted to see huge growth. Leading software providers such as SilverWare POS and POPs from POSBANK can be easily integrated into a tablet, which can then be carried by a server or even mounted tableside. This technology can help turn tables more quickly, lower the rate of order entry, and increase ticket size by allowing customers to order without waiting on the server.
The true strength of SYNNEX lies in our ability to help resellers capture accretive business on top of their core focus through complementary solutions. For POS resellers, this could include digital signage and physical security solutions through our VISUALSolv group or networking through our CONVERGESolv group. Resellers that allow their customers to cast a wide net and take advantage of multiple trends will stay ahead in the emerging field of mobile POS and payment processing.