Magazine Article | October 17, 2016

Get Hyper Focused On Business Development

By The Business Solutions Network

This mobile systems integrator got serious about tightening up its business processes, resulting in year-over-year double-digit revenue growth.

Michael Kula, VP of sales, Avalon Integration, describes his company as an integration firm that works with a wide variety of companies ranging from more than 50 Fortune 500 companies to numerous $10 million SMB companies with minimal IT staff. Avalon provides packaged and custom solutions for label printing, data capture, inventory management, and field automation needs. One of the ways the integrator differentiates itself from its competitors is by taking a consultative sales approach to each prospect rather than trying to sell a one-size-fits-all bundle of hardware and software to every prospect. “We specialize in delivering total solutions,” says Kula. “For instance, in a warehouse environment, we’ll typically provide software, wireless design, cabling, printers, labels, handhelds, scanners, and weigh scales in addition to post-sales support.”

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