Get Your Hospitality Customers' POS Transactions Under Control
By Jay McCall
A retail VAR upgrades a comedy club customer’s POS, helps it improve its cash management, and earns five referrals and other upsell opportunities.
Even though stand-up comedy club Comic Strip Live has been around for 30 years, and keeps its comedy acts fresh with the latest big-name stars in the business, its legacy cash register system was long overdue for an upgrade when it finally reached out to hospitality VAR Manhattan POS following a Web search. “The club operates very differently from a restaurant,” says James Cawdron, owner of Manhattan POS. “The club seats up to 250 people, and most customers come to the club in groups, but they want the beverage tab split up several ways by the end of the show, which causes a major bottleneck — especially if too many people pay with credit cards.” Previously, the club used two credit card swipe systems attached to a dial-up phone line, which took too long to process each transaction. Repeat customers often paid with cash to shorten their checkout times, but this only created a cash-control problem for the club.