News | March 5, 2014

Global Convergence Inc. Advances Unified Distribution In IT Channel

Specialty distribution model combines leading-edge technologies with world-class services, giving solution providers a competitive edge aligned with fast-changing market demands

Technology distribution is no longer “one size fits all.” Today’s solution providers demand specialization and new services that enable business expansion both geographically and vertically. To help its partners better capitalize on these market dynamics and rapidly changing end-user expectations, Global Convergence Inc. (GCI) is integrating its comprehensive services infrastructure with Interlink Communications Systems’ expanding portfolio of leading-edge products. The newly combined organization, now operating completely under the GCI brand, provides a ‘converged’ distribution portfolio supporting all phases of the sales cycle – from solutions selling and technical support to project design and implementation.

Global Convergence’s evolving model fuses innovative and disruptive technologies with a global suite of service offerings, ServLinkSM, that includes site surveys, planning and design, project management, staffing, staging and test assurance and deployment. The approach enables solution providers short on resources to deliver leading-edge products and quality services to their customers.

“We’ve enhanced the same great IT distribution foundation we built as Interlink with channel-centric services that go well beyond previous industry standards,” said Global Convergence President and COO Joe Serra. “We recognize the IT landscape shifts quickly towards newer technologies, and high-end, complex services are needed to support those solutions. We also know that solution providers can’t do everything themselves. That was the seed we planted at GCI and what you see today is the result of careful, managed cultivation of that vision.”

Distributors traditionally distinguished themselves by offering products for less because their volume and logistics infrastructure reduced cost per unit. At GCI, the same also applies to its services portfolio, which lowers solution providers’ time to market for services and lets them provide a broad range of offerings – despite their size.

“Anyone in the channel knows you can’t stand still. The products and services used today won’t be as effective tomorrow,” Serra continued.“ Customers expect the same progression with their IT infrastructure.”

Global Convergence continuously scans the industry for new products and develops services based on performance, price points and overall partner market potential. This business model allows them to better:

  • Empower Their Brand: ServLink global IT services can be white-labeled on the solution provider’s behalf, and knowledgeable engineers serve as extensions of their organization
  • Enable Their Businesses: Dedicated sales and technical resources get to know solution providers’ specific business needs, ensuring they receive the best possible solutions and support
  • Expand Their Portfolio: With a focus on leading-edge technologies, GCI is committed to bringing next-generation technologies to the channel
  • Extend Their Reach: GCI provides global IT services and products in almost 100 countries, giving solution providers better geographic support

“Global Convergence has been a great partner for us,” said Joel Wonicker-Cook, business development manager at Tribridge, a Tampa, Fla.-based solution provider. “Their services and footprint have allowed us to extend our reach and provide value-added service for our customers nationwide What’s more, GCI’s people are personable, professional and match well with our own culture.”

For more about GCI’s comprehensive suite of leading-edge technologies and ServLink’s channel-centric, multi-vendor global IT services, visit www.globalconvergence.com.

About Global Convergence Inc.
Founded in 1990, Global Convergence Inc. empowers solution providers to bring emerging, innovative and disruptive technologies to market, providing them with a full, end-to-end array of global IT services to help exceed customer expectations. We are a U.S.-based specialty distributor with a full, channel-centric services portfolio, offering everything from design to deployment in almost 100 countries.

SOURCE: Global Convergence Inc.

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