Article | November 15, 2011

Grow Volume And Profitability With A Custom Approach From Discover

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By Matt Johanson, vice president, operations, Discover Network

There has never been a better time to consider Discover as an add-on to existing POS services. By accepting Discover, businesses can tap into billions in spending power from existing Discover cardmembers, and studies have shown that Discover cardmembers also spend more — on average over 35% more — on their cards than MasterCard and Visa cardholders. Coupled with the numerous nationwide promotions and sponsorships that drive cardmember usage and build brand, the Discover card is kept top of wallet for adding more value and benefits for cardmembers.

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