Lunch & Learn: Growth May Mean Partners, Not Products
By Gennifer Biggs, security, storage, and managed services editor
While some VARs and MSPs expand and grow by tackling new products, adjacent technologies, or even new verticals, you should consider a new option: outsourcing. From distributors to vendors, the practice of networking to expand the geographic footprint of your business has grown increasingly popular. MSPs and VARs have several choices, including leveraging an online community of vendor or distributor peers or working with an outsource-focused vendor. Either option allows you to partner with another VAR that offers different skills (security VARs link with POS VARs to tackle PCI sales) or with a VAR in another region that can handle a branch office or referral sale (Vermont VAR partners with California VAR to service branch office of Ben & Jerry's).
I'll tackle this topic with some help from VARs that have found success along this path during our May Lunch & Learn, which is scheduled for 1 p.m. ET on Thursday, May 13.