Magazine Article | June 18, 2014

Harbortouch Offers Innovative Partnership Program For Resellers

By David Cuppett, National Sales Manager, Harbortouch

You recently joined Harbortouch as National Sales Manager after many years in the industry. What made you choose Harbortouch?

The POS industry is going through a period of dramatic change, and Harbortouch is at the forefront of this transition. I have been in the industry for over 25 years, holding a number of leadership roles at large companies as well as running my own dealer office. I have seen this changing landscape first-hand and believe that Harbortouch offers resellers a way to get out ahead and secure their business. As tablet POS systems have begun to saturate the market and reduce margins for resellers, Harbortouch has pioneered the “as-a-Service” business model that offers VARs a chance to regain profitability and stability in their portfolios.

Harbortouch has also proven that they are committed to the channel, recently expanding their Channel Sales Division and becoming more actively involved with the industry. Although some resellers have been hesitant to try the Harbortouch model, those who have embraced our program swear by it. I have spoken with many resellers who are experiencing tremendous success with Harbortouch’s free POS program, and those positive testimonials were another factor that encouraged me to join the Harbortouch team.

Tell us a little more about the free POS program and the “as-a-Service” business model

This program provides the POS hardware and software with no-upfront costs, and the merchant is only responsible for a low monthly service fee. By combining low-cost (yet high-quality) POS systems with long-term recurring revenue, the company’s free POS program offers a very compelling sales tool for resellers. This solution provides up-front commissions in addition to a reliable ongoing revenue steam, delivering a more lucrative and sustainable business model. This program embodies the “as-a-Service” business model that has been quickly gaining traction in the VAR industry.Subscribe to Business Solutions magazine

Further, the ability to offer a free POS system differentiates Harbortouch’s resellers from the competition. It allows you to offer a low-cost solution to compete with the tablet systems, but your offering is a full-featured, built-for-purpose POS system compared to a stripped down tablet solution.

What else makes Harbortouch stand out from other industry partners?

Harbortouch has developed a very strong support structure for its reseller partners. As a partner of Harbortouch, you will be assigned a dedicated account representative to assist you in building a profitable merchant portfolio. You will also have access to a knowledgeable sales support team. Meanwhile, your merchants will be able to take advantage of exceptional in-house customer service and technical support 24 hours a day, seven days a week.

Harbortouch also provides our partners with impressive marketing resources, including a custom website, professionally designed marketing materials, and trade show support. Harbortouch partners also have access to cutting-edge technological resources such as our Sales Center iPad app, which enables you to demo the POS software, show sales videos, create proposals, and submit new applications all from your iPad.

Harbortouch also provides a comprehensive training program. We recently expanded our on-site training with the introduction of the Certified Harbortouch Reseller program. This program is a series of in-depth training courses that enable resellers to earn even more from our free POS initiative. By participating in the CHR program, our sales partners can take a more hands-on approach to their free POS deals, including installation and training, while earning more money in the process. Harbortouch recently completed construction of a brand new 9,000-square-foot training facility to house these ongoing training sessions.

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