Guest Column | February 27, 2014

Help Your Brick-And-Mortar Retail Customers Make Mobile Work For Them

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Brick And Mortar Mobile Retail

By Courtney Mamuscia, Verint Video Intelligence Solutions

It’s no secret that mobile technology has changed our lives. We are now able to be in contact with anyone and access the tiniest minutia of information from nearly anywhere in the world using our increasingly sophisticated smartphones and tablets. And increasingly, these mobile capabilities are also transforming another aspect of modern life: how consumers shop.

The Growing Mobile Trend

During the 2012 holiday season, 63 percent of shoppers said they used multiple devices to help with their holiday purchases. Of those surveyed, 65 percent relied on smartphones, and 66 percent used tablets to shop during the holidays. And that’s just the tip of the iceberg: According to Juniper Research, sales via mobile devices were expected to top $1.5 trillion by the end of 2013.

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