Here's How One VAR Trounces Its Competition
By Jay McCall
Originally seen on Ingram CloudTalk
I recently had the privilege of interviewing Joe Amaral, owner of The Amaral Group, an IT products and services provider that earned the #92 spot on the prestigious Ingram Micro SMB 500 list of top-performing partners in 2012.
During my conversation with Amaral, he shared something with me that I’ve never heard before: “We’ll sell customers a managed services contract if they ask us for it, but we prefer break-fix contracts with no monthly recurring revenue guarantee.” At first, I thought this guy must have a really dry sense of humor and any second he was going to tell me ‘Just kidding.’ After all, every reseller wants more recurring revenue, right?
Please log in or register below to read the full article.