Honeywell Connects The Dots: Scanners And Mobile Printers To Addressing Retail IT Pain Points
The retail IT channel is evolving quickly — marketing is migrating to digital, workflows are leveraging mobile computing, and “green” initiatives, inspired by millennial consumers concerned with the environment, are becoming more common. The changing world of retail challenges VARs to deliver the right solutions to meet these new demands.
Bob Grabowski, vertical marketing manager, retail, for Honeywell Scanning & Mobility, demonstrated several solutions in the expo hall at Retail Solutions Providers Association (RSPA) RetailNOW 2015, and also went one step further to explain to Business Solutions’ readers how each solutions addresses trends in retail.
As he demonstrated 2D bar code scanners, Grabowski explained that with QR (quick response) codes becoming more prevalent, smaller merchants are also showing interest in adding them to their marketing strategies. “QR codes are a part of digital marketing strategy that drives more traffic to the store,” Grabowski explained. “It’s about growing revenue.”
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