Hootsuite Teams With Smarsh To Offer Best-In-Class Social Media Compliance Platform For Businesses

Most Widely Used Platform for Managing Social Media Taps Smarsh for Archiving, Supervision and E-Discovery of Social Content

Smarsh, the leading comprehensive archive platform provider for compliance and e-discovery, has teamed up with Hootsuite, the most widely used platform for managing social media, to help customers facilitate the archiving, supervision, discovery, and production of published social media content.

More than 10 million users trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Now these customers can also use The Archiving Platform from Smarsh to retain and supervise all of their social content. The Archiving Platform not only supports traditional communication channels such as email, but also a rich mix of popular social channels including Facebook, Twitter, LinkedIn, Instagram, YouTube, Vimeo, Pinterest and others.

“Hootsuite has a strong roster of customers in financial services, mortgage and lending, and the public sector,” said Jonathan Reedy, senior manager, Enterprise Business Development at Hootsuite. “Customers need to create social media campaigns that are not just effective, but compliant. We’re excited to be working with Smarsh, a leader in the social media archiving space, because The Archiving Platform meets the high compliance standards of regulated industries.”

The Archiving Platform from Smarsh provides intuitive and comprehensive supervision and e-discovery workflows across all of the social content that Hootsuite users manage. Smarsh automated policy management tools improve governance efforts, mitigate risk and dramatically reduce the time needed to review messages for potential compliance violations. In addition, case management tools enable compliance and legal teams to prepare and share content required for audits, investigations and litigation.

Key benefits for mutual customers include:

• Social conversations posted from anywhere are captured in The Archiving Platform, regardless of a business user’s device, location or network. Archiving does not disrupt or impact how individuals interact with each social network.
• All elements of social media content are indexed and searchable in The Archiving Platform in their proper channel-specific context: tweets, replies, mentions, profiles, pages, posts, shares, comments, updates, messages and more.
• Users can search universally across multiple archived social content types from a single interface in The Archiving Platform.
• Social content is fully threaded within The Archiving Platform, so users can easily review Facebook posts, tweets, or other social content in context as part of complete conversations. Social content is also displayed to appear the way it does on social networks with avatars, profile design, images, and video in-line.

“Hootsuite is helping customers enhance their marketing efforts using social media, and we are excited to help enable this innovation by meeting compliance obligations with our purpose-built solution for archiving, discovery and review,” said David Ambrose, Director of Alliances at Smarsh.

About Smarsh
Smarsh delivers cloud-based archiving solutions for the information-driven enterprise. Its centralized platform provides a unified compliance and e-discovery workflow across the entire range of digital communications, including email, public and enterprise social media, websites, instant messaging and mobile messaging. Founded in 2001, Smarsh helps more than 20,000 organizations meet regulatory compliance, e-discovery and record retention requirements.