Guest Column: How Resellers Use Card Processing Residuals To Invest In Their Business
By Matt Taylor, CEO, Mercury Payment Systems
The current economic climate has forced many point-of-sale (POS) resellers to look for alternative ways to sustain and grow their businesses. Many are expanding beyond their core product and service offerings by partnering with companies, such as payment processors, who offer residual income in exchange for providing merchant referrals. While others are hesitant because they are unsure of the investment that may be required, the risks involved (to their business or brand), or the return on investment (ROI).
Programs designed for resellers vary widely amongst merchant acquirers. A program that offers high returns provides a blend of POS integration technology, sales and marketing support, prompt follow up and follow through on referrals, knowledgeable technical support services to merchants and resellers, and substantial, lifetime residuals.