Guest Column | October 4, 2013

How Social Media Is Killing Your Sales

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By Clint Hofer, Owner, Slingfly Media

You’ve probably heard Twitter is going public, and that Facebook has over a billion users. If you think that dabbling in these social media outlets is a good idea, not only are you wasting time, you’re killing your own sales.

Just to be clear, I’m not bashing social media in general. In fact, having the correct LinkedIn profile and an official LinkedIn company page is one of the most important online branding steps you can take. The problem is when VARs and resellers spend so much time on social media that they neglect their core online marketing and confuse priorities. 

There’s this magical belief that posting pictures on Facebook about your company lunch is going to help sell your solutions. Or, that updating your Twitter account while at a trade show is going to help increase your managed services accounts. Sorry to burst your bubble, but nobody cares. In fact, any potential clients you’re trying to reach are probably not even connected with you.

Let’s pretend someone handed you a stack of hot leads, hot like the “Glengarry” leads. You’re sitting — just shaking with excitement — rubbing your hands together in anticipation, plotting a plan for world domination.  What’s your next move?

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