News Feature | February 12, 2014

How The Back Side Of A Terminal Can Increase The Value Of Your Reseller Business

Bernadette Wilson

By Bernadette Wilson

Rear facing POS screen

VARs are always in search of business opportunities. When you visit a customer’s store and discuss the point of sale system (POS), an additional opportunity could be right in front of you — literally.

Bruce Mann, VP of marketing for CRS, says the back of a POS terminal, often the customer-facing side, is space that could be used for a digital messaging. Local businesses or event organizers might consider customers waiting in line at that store to be the right audience for digital ads — and this could result in revenue that helps your client offset the cost of the POS system, as well as recurring revenue for you.

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