By Patrick Albert, product manager, N-able Technologies
This 9-minute video presentation explores the 8 phases of the customer lifecycle process, including:
Even though three of the eight phases involve a network assessment of some sort, many VARs and MSPs (managed services providers) choose not to perform a formal assessment during the early stages of engaging with new customers because of the up-front time commitment. Albert explains why this is a mistake and goes on to show how the specific results from the network assessment are a reseller’s best allies when it comes to convincing end users to spend money on their IT assets that they may perceive as being “just fine the way they are.”
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