How To Convince Your IT Client Free Digital Signage Software Is Not Worth The Cost
By Christine Kern, contributing writer
There are many factors to consider when your clients begin a search for digital signage software. No two digital signage companies offer the same packages, and costs vary. And while there is a plethora of “free digital signage software” being offered on the market, the caveat “you get what you pay for” should come to mind.
The Industry Weapon article “5 Reasons Why ‘Free Digital Signage Software Is More Expensive Than You Think” points out that a Google search for “free digital signage software” returned 5,030,000 results. In the company’s examination of the free digital signage solutions available, Industry Weapons found that while the sticker price might be zero, the final costs might just be higher than you anticipated.
One limitation of the free software solutions is the limited or absent storage space and the provision of access to only a single user. Another drawback to the free software solutions are the limited options available. While the free solutions deliver digital content to your clients’ screens, often it is not the aesthetic, dynamic content necessary to draw traffic. These solutions could also offer limited support capabilities and expensive training.
In addition, if you client is considering a free digital signage software solutions, Industry Weapons suggests that you take a look at the hardware requirements — that could specify outdated operating systems. The article states, “Their one-size-fits-all device method means customers have to pay a premium fee to upgrade to the compatible hardware they need.”
Also, security is often an issue with these “free” solutions. The article states, “Whoever you choose to power your digital signage, it’s important to question your vendor’s data security infrastructure.”
There are a few comparative websites available that can help understand the overall costs of your digital signage investments. One site, Dopublicity.com, provides a calculator that can help determine digital signage startup cost estimates. And Enplug.com has created a digital signage software comparison chart for 2015 as well.