Margins for most service providers are razor thin. Many are asking: how can we add new, breakthrough value to customers? What new sources of revenue can we tap? Many are turning to Managed Services. In doing so, they are generating new, recurring revenue from services that complement their core business and add significant value to customers. It’s a win-win strategy. This paper will be invaluable if you are a service provider, concerned about commoditization, and interested in learning about a proven business transformation strategy that has been successfully deployed by over 2,500 MSP partners worldwide.