By Brian Sadowski, Senior Vice President for Information Technology, Apriva
Regardless of which market research firm you subscribe to, the growth of the mobile commerce sector is expected to escalate quickly. Some reports, in fact, estimate that this fledgling industry may top $15 billion in annual revenue by 2017. The evidence of this potential is all around us. There seems to be an endless stream of new services and products that continually enter the market, including a broad array of payment, marketing, customer service, and analytics technologies that are targeted to merchant services and retailers. The Wall Street and Silicon Valley financial communities have sat up and taken notice, and it shouldn’t surprise anyone that each is already knee-deep in potential investors looking to capitalize on this burgeoning opportunity.
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