How To Sell On Sustainability: What Resellers Need To Know About Green IT
By Jeff Burroughs, Epson America
When VARs think about sustainability initiatives, they might have a tendency to think about big-box retailers outfitting stores with solar panels or ozone-friendly refrigeration systems. However, green initiatives are being factored into many IT decisions across a variety of vertical markets. Resellers who can show how energy-efficient, environmentally sound IT solutions translate to tangible cost reductions offer their customers a compelling argument for upgrading to greener POS components.