Oscar Ibarra, Executive Vice President at Citizen Systems America, talks about his company's return to the channel during the opening ceremonies at BlueStar's VARTECH 2010 event in Cincinnati. It will be interesting to see how Citizen maintains its channel presence after being so prominent at VARTECH.
VARTECH USA 2010, hosted by distributor BlueStar, was held Aug. 29-31 at the Duke Energy Center in downtown Cincinnati. The event is a combination educational conference and trade show that brings together vendors and VARs who specialize in POS, AIDC, mobility, digital signage, security, and RFID solutions. Workshops at VARTECH focused on those technologies plus the healthcare and government vertical markets.