Guest Column | February 5, 2014

6 Important Things To Consider When Evaluating A BDR Vendor

By David Maffei, VP, Global Channels, Carbonite

Data is the lifeline of most businesses. Employees can’t get paid without payroll data, taxes can’t get paid without data from the accounting database and you can’t conduct business without your customers’ information. But while the success of a business can hinge on whether their data is readily available, many businesses aren’t backing up data on a regular basis or even at all.

According to a recent Carbonite study, 79 percent of small businesses consider the ability to back up SQL databases to be important, and 66 percent consider the ability to back up Microsoft Exchange important. The study also found 25 percent of small businesses have lost or accidentally deleted data from at least one database, while 55 percent of respondents stated they haven’t backed up data in more than two days. 

Business owners understand the importance of data protection, but when they are playing the roles of president, CEO, CFO, and the head of human resources all at once, it can easily slip down on the priority list. Unexpected events and disaster can happen to any business, and the costs of downtime — both up-front and hidden — are very real. It is essential that businesses prepare themselves. Below are six important factors channel partners should consider when selecting a data backup and disaster recovery vendor for their clients.

  1. Reputation. Business history is important. What are the vendor’s most pertinent success stories and what do former customers have to say about them?
  2. Affordability. Most small businesses have very limited budgets. Help your clients find a vendor that has a price point that makes sense.
  3. Ease of Use. Time is a limited resource. Find a solution that is easy to deploy and manage based on your clients’ most critical needs.
  4. Security. Whether your client is a four-person law office or a 350-employee accounting firm, they need to know that their data is secure. Make sure all vendors you work with encrypt data, restrict access to data centers and provide information about their security practices.
  5. Support. In the most critical times, having a world-class support team can turn a bad situation into a good one. Make sure you work with a vendor that invests and delivers with a high-caliber level of support.
  6. Off-Site. Even when important data is backed up on site, natural disasters can destroy your client’s data.  Make sure to have a backup of your client’s most critical data off-site.

A comprehensive backup and recovery solution allows business owners the ability to do what they do best — grow their business. For these reasons alone, a thorough screening process is beneficial and it is essential to carefully consider all prospective providers and determine if they are a match for your business needs.  At the end of the day, the organizations that understand this will be in a better position to provide quality service and as a result, achieve competitive differentiation.