In2itive Marketing Launches Rendr Rapid Prototyping And Development Framework For Kentico
In2itive Marketing (in2) announced today the launch of Rendr, a proprietary HTML framework for their content management system that enables the agency to leverage a library of modular HTML panels to quickly create functioning prototypes and wireframes for websites, landing pages, and other digital assets.
Rendr consolidates for the agency several time consuming and expensive steps in the development process for custom websites including static wireframes, prototyping,UX, HTML development into one intuitive, dynamic process that can be performed by non-developers.
This consolidation of the development cycle reduces costs on custom website development projects by shortening it, reducing project management overhead, and enabling sites to be built by non-developer resources that are paid at a lower rate.
This creates value for clients of the agency allowing in2 to create enterprise level custom website development at a lower price point, and with a significantly increased speed to market. In2 estimates the reduction in time-to-launch on website projects to be up to 50% vs. traditional development methodologies.
“Our culture here at in2 is all about being nimble for our clients while still giving a consistent and cohesive experience.” said Shawn Cordner, CEO. “Using Rendr as a framework, we can deliver completely custom websites without sacrificing on UX (user experience), design, or functionality, and we can do it fast”.
Lead programmer Troy Fulton, and lead front end developer on the project, Eric Thayer, delivered in2 an alpha release in January of 2016, with a beta version in use since April. The full launch of Rendr 1.0 this fall is the culmination of heavy user testing, iterative development of functionality, and process refinement, along with a major release update that even further streamlines the development process.
Future releases planned for 2016 include the expansion of the framework to include emails, automated workflows for content marketers, and content syndication from one to many sites.
in2itive marketing is a full service marketing agency that provides website development, demand generation, and other marketing services to the channel partners in the telecommunications and IT industries. They’re unique combination of creative design sensibilities, data-driven strategy, marketing leading technology and industry focus make them the premiere channel marketing agency in their industry.
For sales or press, contact Shawn Cordner at shawn.cordner@in2itivemarketing.com