In Praise Of The "Boutique" Contact Center Partner Strategy

By Rick McFarland, CEO, Voice4Net

By Rick McFarland, Chief Executive Officer, Voice4Net

An analyst recently asked me about the benefits of working with an independent technology provider — compared to a huge vendor partner — in the contact center space. It may seem counter intuitive to some, but when contemplating whether it’s better to work with a larger-scale “mega-provider,” your answer should be no. And there’s a terrific reason.

That reason is the customer. Your customer.

This should be the biggest motivation, but there are various reasons why a dealer will benefit more from partnership with an independent, boutique firm, as opposed to a large-tier provider.

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