Guest Column | June 12, 2014

In Praise Of The "Boutique" Contact Center Partner Strategy

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Contact Center Partner Strategy

By Rick McFarland, Chief Executive Officer, Voice4Net

An analyst recently asked me about the benefits of working with an independent technology provider — compared to a huge vendor partner — in the contact center space. It may seem counter intuitive to some, but when contemplating whether it’s better to work with a larger-scale “mega-provider,” your answer should be no. And there’s a terrific reason.

That reason is the customer. Your customer.

This should be the biggest motivation, but there are various reasons why a dealer will benefit more from partnership with an independent, boutique firm, as opposed to a large-tier provider.

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