Increase POS And Payment Processing Revenue By Protecting Your Customers

The two worlds of point-of-sale systems and payment processing continue to envelop one another and promises to advance in 2015. A few key developments on the horizon:

• The EMV liability shift in 2015
• Increased credit card fraud and data breaches
• Accelerating sales decline of dedicated credit card machines
• The rapid adoption of tablet-based computing
• The expanding high availability of always-on Internet connectivity
• Customer acceptance of SAAS models and trust in cloud computing

Industry changes such as these afford ISV/VARs ample opportunity for increased business and revenue when helping customers adapt. ISV/ VARs also have an opportunity to increase the value of their business by implementing broker- based pricing offerings versus the traditional asset-based models of the past. Customers have become accustomed to low upfront pricing and paying on-going monthly fees for service. An ISV/VAR can capitalize on this and create new offerings to capture this customer segment. These customer portfolios provide an on-going revenue stream that can be easily valued for business expansion financing or as part of a business valuation for an exit strategy.

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