By Cindy Dubin
The demand for Internet Protocol (IP)-based video surveillance is growing fast, creating a lucrative market for VARs who take advantage of the new opportunities the sector provides for increasing margins and sales. IP security delivers your customers a lower total cost of ownership and a greater return on investment.
According to Frost & Sullivan, the North American IP video surveillance market is expected to grow from $139.76M in 2007 to more than $826M in 2013. A key to this increase will be the growth of IP cameras, which displace analog closed circuit television (CCTV) cameras, DVRs, and network video recorders (NVRs). Plus, at $2,000 to $5,000 per device, these older technologies typically have a three-year shelf life based on round-the-clock recording, making them an expensive option. As a result, market research firm iSuppli reports that 2011 will be the first year that IP network cameras will overtake CCTV cameras as the dominant equipment in video surveillance.