Q&A | April 14, 2014

Interest In EMV Rising After Data Breaches

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By Bernadette Wilson, associate editor, Business Solutions magazine
Follow Me On Twitter @bernadeditor

Ingenico card reader

Ingenico offers insights into VARs’ role in the migration and in providing a solution that works for merchants and consumers

EMV adoption in the U.S. has been slow — but the cyberattack that led to Target’s highly publicized data breach seems to have been a wake-up call. Rod Hometh, senior VP of market development for Ingenico, observes a different atmosphere than the one a few months ago. “I went to an ISV conference in August, and I was surprised how few had embraced EMV and how few understood the effort that was before them,” he says. “Eight or nine months later, the majority are quite aware. They are starting to designate internal experts and pursue their own strategies.”

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