iPad POS: Making Waves, Making Millions
By Matt Pillar, editor-in-chief, Integrated Solutions For Retailers
Revel Systems is the undisputed leader in iPad-based POS. Here’s how the disruptive company has flourished where others have floundered.
n 2010, Revel Systems’ founder and CEO Lisa Falzone sold restaurateur Michael Lappert an iPad-based POS system that hadn’t even been created yet. Lappert was looking for an iPhone-based ordering app, which at the time was exactly what Revel sold. But when Falzone and CTO/co-founder Chris Ciabarra visited Lappert’s Fish and Chips store on a sales call, they uncovered a bigger opportunity — the POS. Lappert was not at all happy with his POS.
Though Falzone and Ciabarra had been thinking about an iPad-based POS application, they hadn’t actually built one yet. But as they discussed Lappert’s frustrations and challenges, it became clear that’s what he needed. They sold him POS software then and there, sight unseen, on the promise they could build it.
The risk paid off. This is the short story of how Revel Systems, still in start-up mode, profits from its pioneering iPad POS applications.