You may have noticed a trend in the past year with smart phones gaining popularity with consumers. Along with that trend is a host of new and more powerful apps that are making consumers smarter than store employees by placing unlimited amounts of pricing and availability information at their fingertips. WishPond is a new app that's trying to raise the bar when it comes to consumer information and comparitive shopping. The difference between this app and others? Among other things, the ISV is looking to incorporate value-added resellers (VARs) to help make the software successful. How? Check out the following video for a quick explanation.