Guest Column | April 12, 2016

It's Astonishing How Smart We Are, And How Stupid!

RSPA RetailNOW 2015 Gerber Preview

By Michael E. Gerber, Author of The E-Myth Books

On the one hand, that’s a terribly arrogant sounding headline, isn’t it?  

On the other hand, it’s the truth.

Having reached the not so subtle age of 80 (well, just about, if not exactly) I find myself only too willing to call it like it is. 

But, of course there’s ample evidence of it out there on the streets of American business.  

Smart and stupid.  

They’re the reigning princes of evolution, are they not?

The evolution of your life, and of your business.  

If the countervailing reality of evolution is devolution, then finally you can see what I’m addressing here.