Article | August 29, 2012

Keeping Up With The Mobile Movement — RetailNow 2012 Takeaways

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Breanna Brown

By Breanna Brown, marketing coordinator, APG Cash Drawer, LLC

RSPA’s RetailNow has come and gone and yet I still feel the aftermath of the technology buzz. This show is a chance for all retail technology professionals to come together and network, stay up to date on technology, and explore new opportunities. If your company only attends a few trade shows a year, this is the must attend event of the year.  Simply put, it’s the show that VARs cannot afford to miss.

I learned a lot this year at the show. From the industry panel discussions, to the marketing sessions—there was something there for everyone. I took a lot of notes at the show, but I wanted to share my summary with you. Hopefully this will capture some of the excitement I felt at the show.

Mobile/tablet POS is definitely the hot topic right now for small businesses. Retailers are positioning themselves to handle the new consumer and consumers want to interact with them. During the industry panel discussion, it was said that 75% of consumers would like to interact at a store with a mobile device. Retailers need to adapt to this change. The ultimate goal is to give end users what they want, but it’s important that they know all their options in order to make an educated decision and to find the best solution for their environment.