Guest Column | June 30, 2014

5 Keys To Increasing MSP Sales Part 1: Don't Sell Technology

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Gary Pica, President and Founder of TruMethods LLC

By Gary Pica, President and Founder of TruMethods LLC

Recurring revenue is the Holy Grail for managed services providers. Unfortunately it is the area of the business that most MSP’s struggle with. They either can’t sell enough new clients or they don’t attract the right types of clients or they can’t command the right price. I have devoted the last 20 years of my life to understanding, mastering, and teaching others the keys to growing recurring revenue. I began as the owner of an MSP that grew to over $500,000 a month in recurring revenue and was eventually acquired. For the past 5 years I have coached hundreds of MSP’s on how to grow sales and profitability as the president of TruMethods. Over the next five weeks, I will share five keys that will help you sell more recurring revenue. These are simple actions that you can implement immediately in your business.

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